POWER LIST 2018: Business Big Shots – Sandro Veronesi, founder, Calzedonia Group

Photo by Andreas Rentz/Getty Images for Intimissimi.

The Calzedonia story began in 1987 when Sandro Veronesi opened his first store in Verona, focusing on tights and stockings.

He had worked for the Italian king of hosiery, Nerino Grassi, at the Golden Lady Company, for four years when he decided it was time to venture out on his own at the age of 28.

By the end of the first year of trading, Calzedonia had three locations in Verona.

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He married Grassi’s daughter Nadia and, to avoid closing the stores during the summer, he launched a line of beachwear.

He finally left the Golden Lady in 1993 to focus on Calzedonia, expanding into lingerie, pyjamas and cashmere, with the intention of offering low cost but high quality products to the masses.

Along with the namesake Calzedonia brand, the group has grown to include Intimissimi, Tezenis, and Falconeri.

Calzedonia kicked off 2017 – its 30th year of trading – by posting an 82% lift in annual profits to €208 million
(£184.7 million).

Turnover reached €2bn (£1.7bn), up 5.4% from 2015, driven by the global growth of all of its brands.

In particular, Calzedonia recorded sales of €705 million (£626m), Intimissimi sold €665m (£591m) and Tezenis generated €556m (£494m) in sales.

Also in 2017, the group opened a Shanghai store showcasing its Calzedonia and Intimissimi brands and pushed the button on a major US venture.

Following the launch of a pilot monobrand store in New York in December 2016, Calzedonia announced that it
would open 20 US stores across the East Coast by 2018.

With over 4,000 stores (2,400 outside Italy), the Calzedonia group employs more than 32,000 people worldwide.

For the full Business Big Shots list, CLICK HERE

Profile

Company: Calzedonia
Address: Via Monte Baldo, 20, 37062 Dossobuono di Villafranca VR, Italy
Tel: +39 045 860 4111
Twitter: @TweetCalzedonia
Website: www.calzedonia.com
Focus: Lingerie, swimwear and hosiery retail

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