POWER LIST 2018: Brand Champions – Mark Tweed, brand director, Cyberjammies

In 2004, Mark Tweed was hired by Tropical Clothing and Cebon Apparel, joint owners of nightwear brand Cyberjammies, to transform the label and head up all business activities for the UK and Europe.

Since then, he has overseen the growth of Cyberjammies, from a small online ladies’ sleepwear brand to a major sleep and loungewear label that caters for the whole family and sells to over 15 countries.

Cyberjammies counts John Lewis, House of Fraser, Lipsy, the Fenwick group and hundreds of independents among its loyal customer base.

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Mark always works hard to develop strong relationships with Cyberjammies’ customer accounts, leading to steady growth which has not only been sustained, but is now ever-increasing.

His dedication to delivering outstanding quality, on time, every season has paid dividends with double-digit growth recorded over the last few years.

The Cyberjammies team is a small, hard working group that have benefited from remaining together over the years.
Mark has been instrumental in bringing on board a strong PR partnership with CiCi PR, which is now returning
weekly PR coverage and introducing more and more end-customers to the brand.

Cyberjammies is currently introducing a new management system to streamline its working practices and prepare the business for future years of profitable growth and success.

Mark has driven this transition, ensuring the whole business, which is spread across two continents, is comfortable with the new ways of working.

He stands out as a champion of the Cyberjammies brand due to his commitment, passion and drive in relation to the product, the customer and the success of this growing business.

Mark lives, sleeps and breathes the Cyberjammies brand and is a proud and passionate member of the senior management team.

The Brand Champions category of the 2018 Lingerie Insight Power List is sponsored by Maison Close. To visit the company’s website click HERE.

To view the full Brand Champions list, CLICK HERE

Profile

Company: Cyberjammies
Address: Flat 5 79 Hamilton Terrace, London NW8 9QX
Tel: 01245 396821
Twitter: @cyberjammies
Website: www.cyberjammies.co.uk
Focus: Nightwear manufacturing

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