POWER LIST 2018: Brand Champions – Claire O’Neill, EMEA marketing manager, LYCRA fibre brand

A Textile Design graduate, Claire O’Neill has worked within the textile industry for 27 years in a variety of different roles, from designing and product management to sourcing,
teaching and marketing.

In 2010, she joined INVISTA, owner of the LYCRA fibre brand, as marketing manager for the UK and Scandinavia, and in 2014 she took on the role of EMEA marketing segment manager for lingerie and swimwear – a position that she describes as exciting, all-encompassing and never dull.

Her responsibilities range from researching and leading innovation projects and co-ordinating all UK intimate apparel marketing campaigns and asset management to events planning and presenting the latest INVISTA Intimate
Apparel technologies.

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She regularly connects with the leading brands and retailers in her segment, liaising with their supply chain, including garment manufacturers and fabric mills around the world, and assisting in commercial programmes, branding and any LYCRA fibre queries.

Claire also lectures fashion students on how fabrics made with LYCRA fibre have influenced fashion. She is also the custodian of upholding the brand values and quality of the LYCRA brand within the intimates and swim sector, by managing press and media enquiries, trademark license agreements and garment testing.

Innovation is a key focus for INVISTA and Claire is intrinsically involved with the launch of new products and innovations. The company currently has more than 700 unique pending or granted US patents and 2,000 worldwide.

In October 2017, INVISTA entered into a definitive agreement with one of China’s largest textile manufacturers to sell its Apparel & Advanced Textiles business.

The sale of the business to Shandong Ruyi Investment Holding is set to complete in mid 2018.

The transaction will include INVISTA’s portfolio of apparel-focused fibres and brands, including LYCRA, LYCRA HyFit, COOLMAX, Thermolite, Elaspan, Supplex and Tactel.

It will also cover related manufacturing assets, research and development centres, sales offices around the globe and around 3,000 employees globally, including associated technical, operations, commercial and administrative staff.

The Brand Champions category of the 2018 Lingerie Insight Power List is sponsored by Maison Close. To visit the company’s website click HERE.

To view the full Brand Champions list, CLICK HERE

Profile

Company: INVISTA
Address: INVISTA Textiles UK, Ermin Street, Brockworth, Gloucester, GL3 4HP
Tel: 01452 633000
Twitter: @INVISTA
Website: www.invista.com
Focus: Producer of polymers and fibres

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