In March 2017, after four years at Triumph, Anna Stark moved over to sister brand Sloggi as part of the global transformation of Triumph International.
Under the programme, the Triumph and Sloggi brands are now operating as separate business units with their own dedicated sales and marketing teams.
As head of marketing at Sloggi Northern Europe, Anna’s role has been to help capitalise on the label’s growth potential and build one global brand with a consistent message across all markets.
At a trade level, Anna and her team have been working to embed the new brand vision and strategy amongst Sloggi’s key stakeholders. At a consumer level, they have been reinforcing the Sloggi brand DNA, which is built around comfort and innovation.
“On joining the Triumph group I saw huge potential to reinvigorate the brand in Northern Europe. It is therefore fantastic to be a part of it,” said Anna.
The launch of Sloggi’s Wow Comfort bra in SS17 marked the first milestone in this strategy. And to mark the launch, Sloggi created an online film featuring a woman so overwhelmed with how truly comfortable her Wow Comfort bra is that she wants everyone (female, male, old or young, and everyone in between) to try it for themselves.
This will be followed up by the global launch of the ZERO Feel range (pictured) and new premium bodywear label S by Sloggi for SS18, and new athelisure label Sloggi Move for AW18.
ZERO Feel, featuring a bralette, bra-top, hipster briefs and Brazilian briefs will launch in UK stores on March 8 to mark International Women’s Day.
“Our new product development is designed to appeal to our core target consumer. She is a 25-35 year old millennial woman who is savvy and wants to feel supremely comfortable and also look good,” said Anna.
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