POWER LIST 2018: Brand Champions – Anna Sampson, brand manager, Playful Promises

Anna Sampson is the brand manager for Playful Promises, a London-based lingerie label which mixes quirky, directional design with all things flirty.

The brand is known for using sheer mesh, lace and cage strap details, with best sellers ranging from printed designs to ouvert briefs.

During her six years at the company, Anna has juggled many responsibilities, from managing wholesale and retail and creating imagery and lookbooks to managing social media and marketing.

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Playful Promises is passionate about promoting diversity and, together with founder and designer Emma Parker, Anna has organised photoshoots with models in their 60s and a pin-up shoot inspired by glamorous black women throughout history.

The brand’s most recent creative campaign starred US fashion blogger and plus size swimwear designer Gabi Fresh.
Gabi, who is best known for igniting a viral craze with her ‘fatkini’ shoot in 2012, partnered with the label to model a plus size lingerie and nightwear collection featuring fishnet a underwear set, black satin pyjamas and a black balconette bra finished with a detachable harness.

The campaign created a huge media buzz and was featured in national magazines and newspapers including Glamour, InStyle and the Daily Mail.

Playful Promises said the partnership was a natural next step for the business, following the successful launch of its Curve collection in 2016.

Over the last few years, the brand has trebled its size range and lingerie sets are now offered in three size ranges: core, fuller bust and curve.

The brand is also planning a further size expansion to UK H cups across the fuller bust collection for January 2018.

The Brand Champions category of the 2018 Lingerie Insight Power List is sponsored by Maison Close. To visit the company’s website click HERE.

To view the full Brand Champions list, CLICK HERE


Company: Playful Promises
Address: Studio 102, Shakespeare Business Centre, 245A Coldharbour Lane, Brixton, London, SW9 8RR
Tel: 0207 274 8231
Twitter: @PlayfulPromises
Website: www.playfulpromises.com
Focus: Lingerie brand and retailer



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