Since opening Odyssey Boutique in Edinburgh in 2010, Sarah Connelly has built a reputation for delivering a sophisticated and stylish service.
An exclusive Scottish home to luxury independent British and international labels, the retailer is strives to provide a relaxing environment in which customers can enjoy expert lingerie fitting with a personal shopping approach.
Odyssey recently launched a private appointment service, ‘O’, allowing members access to exclusive benefits, including seasonal trend previews and pre-order service; access to meet-the-designer events and collections not available in the boutique; and private after-hours shopping with champagne.
This has helped to increase sales revenue by 13%. Successfully managing cash-flow has improved flexibility for in season buying to meet client requests and ensure the business stays on target to deliver a 10% profit this year.
Odyssey Boutique was voted Independent Retail Business of the Year (North) by lingerie brands in the 2016 UK Lingerie Awards and has since promoted the win in its e-newsletters and hand-written letters, on social media and through in-store visuals.
The store has tapped into the demand for a fun and relaxing shopping experience that can’t be replicated online by offering a private shopping suite set to launch this spring.
Connelly will be kicking off the launch with an event to promote resortwear in collaboration with Fleur of England and Heidi Klein.
Odyssey Boutique has been recognised by Stylist Online as one of the UK’s most stylish boutiques.
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Company: Odyssey Boutique
Address: 39 William St, Edinburgh EH3 7LW
Tel: 0131 220 2908
Focus: Lingerie retail