POWER LIST 2017: Retail Stars – Michele Poynter, managing director, Mish Retail

Entrepreneur Michele Poynter, founded Mish, a specialist independent lingerie company, with just £2000 from her living room in 2008.

She started the multi-channel retail company in a typically unconventional order, by utilising third party platforms, followed by her own website, a mobile shop and finally joining the high street in 2010.

Throughout this time, Poynter’s ethos has always been to put the customer at the heart of business, only stocking brands and products that are of high quality and that will satisfy the requirements of her customers.

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She believes education and empowerment to be at the centre of addressing the stats on the percentage of ladies wearing ill-fitting bras.

Mish now sells worldwide, with growing markets in Canada, Australia and Poland.

In November 2015, Mish relocated to a larger store to accommodate its expanding business. The retailer, which opened its first shop in Bodmin, moved to Wadebridge, one of North Cornwall’s most idyllic town centres.

Mish was crowned the Best Niche Retailer of the Year at the Drapers Awards in September 2016 and was a finalist in three 2016 UK Lingerie Awards categories – Online Retailer of the Year (small), Independent Retailer of the Year (South) and Customer Service Provider of the Year.

To view the full Retail Stars category, CLICK HERE


Company: Mish
Address: 2 Eddystone Pl, Wadebridge PL27 7FH
Tel: 01208 816446
Twitter: @MishLingerie
Website: www.mish-online.co.uk
Focus: Lingerie retail





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