International fashion stylist Maureen O’Halloran has made a huge impact on Nicola Jane’s customer engagement and brand image since becoming the shop manager for the post-surgery lingerie label’s London store in April 2016.
Dubbed by the media as Ireland’s answer to Gok Wan, O’Halloran has transformed the flagship store, located on Goswell Road, to offer a boutique feel, with softer lighting, French-style dressers and drawers, chandeliers and feminine wallpaper.
The shop manager has also removed POS stands from the middle of the shop floor, creating an open space to browse lingerie and swimwear, which now hang in alcoves and on arched walls.
The extra space has allowed her to host personal style days in store, enabling women to try on a proper fitting bra with items from their wardrobe.
Nicola Jane’s London shop has also hosted fashion shows at the shop and invited nurses to visit the store and receive free information about post-surgery bras they can recommend to their patients.
O’Halloran brings over 30 years of retail and fashion experience to Nicola Jane, having worked as a fashion buyer, visual merchandiser and personal shopper for Irish celebrities and female politicians.
She has also worked with national magazines and entertainment programmes such as Xposé in Ireland.
And thanks to O’Halloran’s contacts, Nicola Jane became the first post-surgery lingerie label to be showcased at London Fashion Week last month.
The brand’s swimwear collection was featured alongside various established and up-and-coming global fashion brands in the House of iKons Fashion Show at the Millennium Hotel in London’s Mayfair on February 18.
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Company: Nicola Jane
Address: 150 Goswell Rd, London EC1V 7DU
Tel: 020 7253 7841
Focus: Post surgery lingerie