Diane Houston founded Gilda & Pearl in 2009 out of a desire to revive British manufacturing after seeing many of Scotland’s garment factories close down as a young girl.
Since then, her business has gone from strength to strength, thanks to its elegant vintage-inspired design ethos and dedication to UK manufacturing.
In 2016, the brand was launched in Barneys in November (NY, Beverly Hills, Las Vegas and online), on Harrods.com to augment in-store sales there and on global luxury fashion online platform Farfetch.com.
The brand also introduced a diffusion line named Diane Houston. Renowned for its British-made luxury designs inspired by classic cinema’s most glamorous Femme Fatales, the diffusion line offers customers the opportunity to indulge in the Gilda & Pearl aesthetic at a more accessible price point, with pieces from £40-£280.
The collection consists of pyjama sets, camisoles, shorts, kimonos, robes and slips in two exclusive prints – ‘Dolly’ which features vintage-inspired ladies in their boudoir against rose silk, ‘Kitty’; hand drawn cheetahs on ivory silk satin.
The ‘Daisy’ range is a spot tulle collection, inspired by original pieces from the 1960’s and finished with subtle accents of French Leavers lace.
Sales at Gilda & Pearl have doubled each year for the last two fiscal years and the brand has already exceeded last year’s results this fiscal year.
Two rounds of investment have aided Gilda & Pearl’s expansion; funding the launch of the Gilda & Pearl bespoke atelier in Mayfair London in 2015 (the brand’s first bricks and mortar retail concept), a new ecommerce website and additions to the head office team, including managing director, Richard Hinzel, and sales director, Ira Blink.
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Company: Gilda & Pearl
Address: 21 Conduit Street, 4th Floor, London W1S 2XP
Focus: Lingerie and nightwear manufacturing and retail