Bok Goodall is the go-to intimate apparel consultant, specialising in the design, manufacturing and marketing of lingerie and sleepwear for more than 20 years.
Throughout her career, she has worked across a range of brands, designing and developing product and bringing it to market through creative branding, packaging and promotional photoshoots.
Goodall excels in brand building and new product launches, having developed brands such as Claudette, Inamorata and beingU from initial concept to production and market.
Inamorata was first introduced to buyers at The Lingerie Edit in July 2016 and its launch collection, which includes triangle bras, balcony bras and sheer bodysuits made of high-shine, wet-look and metallic fabrics mixed with sheer mesh, is now sold in Selfridges.
Goodall has also worked hand in hand with beingU founder Sadia Sisay since the label’s conception just over six years ago. The brand, which relaunched this year to rave reviews, is focused on providing high quality lingerie for women of all skin tones. It has a strong focus on fit, with some styles ranging in size from 28-44 B-H.
Other projects have included developing fuller-bust brand More by Bluebella, which launched in February 2016, and project managing the launch of Bluebella’s Fifty Shades of Grey collection into more than 300 Tesco stores throughout Europe.
Goodall is also the consultant creative director at APM Agency, working closely with director David Finlayson to develop existing brands, including Bluebella, Perfect Smoothy, Hot as Hell, Splendid and new private label businesses in lingerie and loungewear.
She works with high-end clients such as Marks & Spencer, Bravissimo, House of Fraser and Figleaves to ensure the best product for the best possible price.
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Company: Various brands
Focus: Lingerie and nightwear design and development