Georgina Horne, a fuller-bust, lingerie obsessed bra fitting enthusiast, started her blog in May 2011 with a vision to showcase her clothing and lingerie choices to women with a similar body shape.
She had come third in Curvy Kate’s Star in a Bra competition and was feeling deflated at the thought of not winning, and showing the world that being bigger didn’t mean hiding away in unfashionable, frumpy underwear.
But instead of giving up, she decided to use her initial disappointment and turn it into something positive, and so launched her blog, Fuller Figure Fuller Bust.
Little did she know that this hobby would be become a full-blown passion, giving way to modelling experiences, national and international press coverage and a huge social media following – Horne currently has 15,300 Twitter followers and more than 222,000 Facebook likes.
This Industry Influencer has modelled for brands such as Lady V London, Evans and Collectif, and worked on a blogger campaign with Italian brand Marina Rinaldi. She was also filmed for Channel 4 documentary ‘Plus Sized Wars’ which aired in April 2015.
Horne regularly reviews fuller-bust lingerie brands such as Freya, Ashley Graham for Navabi, Figleaves Curve for Simply Be, Ewa Michalak and Tutti Rouge to help her fuller bust readers find the right bra for them, whilst driving sales growth within the DD+ lingerie market.
Her mission statement reads: “Having a larger bust can make shopping a nightmare. Having a larger figure can make you weep with frustration in changing rooms. I have both and I am here to share and learn how to make the most of it.”
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Company: Fuller Figure Fuller Bust
Focus: Fuller bust lingerie and clothing blogger