POWER LIST 2017 – Industry Influencers: Amanda Brasher, independent retail consultant and visiting research associate, The University of Portsmouth

Amanda Brasher became a member of the Research in Breast Health Group at the University of Portsmouth in 2012, working with Professor Joanna Scurr to educate retail staff on breast health and bra fit knowledge.

She is currently working on an educational initiative to help empower UK school girls with essential knowledge about breast health.

Project Fit aims to improve the lives of thousands of school girls by teaching them good bra fitting habits for life, keeping them in sport by eliminating the breast as a barrier to sports participation and reducing embarrassment associated with breast development.

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Researchers were inspired to launch Project Fit after conducting a study on 2,000 girls, aged between 11 and 17, which investigated the impact that breast development has on school girls.

Almost half (46%) of the respondents reported that their breasts had some affect on their participation in sport and exercise.

The study also found that very few girls knew what sort of bra to wear, whether their bra was a good fit or how to avoid breast pain while exercising.

Brasher is aiming to improve these statistics by holding workshops at as many UK schools as possible, but Project Fit’s long-term objective is to achieve maximum reach by designing a website with free resources that can be downloaded by teachers and student ambassadors.

She brings a great deal of commercial experience to the Breast Health group, having previously worked as a senior buyer at Sweatshop for 20 years, with a unique understanding of sales, merchandising and consumer insight into the sports bra market.

Sweatshop was established by her father – athlete, journalist and co-founder of the London Marathon – Chris Brasher.

Amanda also heads up her own retail consultancy business, Brasher Consultancy.

To view the full Industry Influencers list, CLICK HERE

Profile

Company: Portsmouth University
Address: University House, Winston Churchill Ave, Portsmouth PO1 2UP
Tel: 023 9284 8484
Twitter: @UOP_RGBH
Website: www.port.ac.uk/breastresearch
Focus: Retail consultancy and breast health

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