Pour Moi? sets out innovative marketing strategy

Lingerie brand Pour Moi? is planning to grow its profile in the market after appointing a new marketing manager.

The company has brought in Amanda Couzens-Davies to steer its marketing activities and implement a strategy that takes the brand to the next level.

Couzens-Davies joins the Macclesfield-based firm from lifestyle brand Sheridan, where she has spent the past two years as marketing manager.

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She told Lingerie Insight that she couldn’t wait to get started in her new role and grow the brand’s visibility among customers and retailers.

“It is an incredibly exciting time for Pour Moi? and I am thrilled to have joined the business. I look forward to driving accelerated growth through the innovative marketing strategy we are planning to execute,” she said.

Pour Moi? is celebrating its 10th anniversary this year and insists its mission remains to deliver quality, good fitting, stylish and sophisticated lingerie.

The brand introduced its swimwear range two years after it launched and it has become the best seller for most of its outlets.

Its products are stocked in a wide variety of stores including more than 200 independent businesses, Asos, Figleaves, Lipsy, Next, Simply Be, Simply Yours and Swimwear365.

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