Pour Moi? launches exclusive bikini for ASOS

The best-selling Azure bikini from Pour Moi? is now available from ASOS in an new colour-way.

The garment, which was introduced to the market in 2007, has been relaunched in green, exclusively for the retailer.

ASOS requested the colour after seeing a trend towards green across swimwear and lingerie.

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This is the first time Pour Moi? has ran an exclusive colour for a customer.

The brand has sold over 100,000 Azure bikinis all over the world. It says the success of the garment lies in the fact that it was the first bikini to be designed up to a G cup, but “still looked like a bikini”.

The Azure bikini recently launched in amethyst, which has become a best-selling colour at Figleaves.com.

 

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