Audra Jervis will launch new company A2J Lingerie next week in Shrewsbury, Shropshire.
The charity fundraiser decided to start the company, which attends to women with specialist after care lingerie needs in their own homes, after she spotted a gap in the market.
She said: “There is a gap in the market in my area. Some of the local ladies in my area who have breast cancer buy about seven different sizes and take the ones that don’t fit back, because they feel uncomfortable trying them on in a store.
“A2J Lingerie will offer a more personal service, where I go to women’s homes.”
The new enterprise will originally stock Anita Care and Panache products in sizes A up to K cup.