Pontefract shop measures up for local hospice

An independent lingerie boutique in Pontefract, West Yorkshire is set to raise more than £200 for a local Prince of Wales Hospice.

Affair Lingerie held a fundraising event for the ladies of Five Towns community last month, fitting and selling bras donated by suppliers and local residents.

The lingerie business raised £200 at the event, held at the Prince of Wales Hospice shop, but is expected to exceed this figure as donated bras continue to sell.

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Speaking to Lingerie Insight on its recent tour of lingerie retailers in the north of England, Affair Lingerie’s Sara Kirk said: “The bras were about £6.50 to buy and the majority of them were brand new bras. The rest will continue to be sold at the hospice shop and we’re just waiting for a total.

Explaining the store’s decision to support the Pontefract Prince of Wales Hospice, Kirk’s colleague Nikola Whitehead said: “We decided in January that we wanted to support the local hospice because we have got customers who have been touched by them in some way, whether its people with an illness or they’ve had a relative stay in the hospice.”

Affair Lingerie was opened by company director Karen Halder in November 1983. It was introduced as a stockings shop, but now specialises in fitting lingerie and swimwear from brands including Maison Lejaby, Panache, Fantasie and Moontide.

READ A FULL REPORT ON OUR RETAIL ROAD TRIP, HOSTED BY AWG BRANDS, IN THE MAY ISSUE OF LINGERIE INSIGHT, OUT NEXT MONTH

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