Luxury plus size swimwear and lingerie retailer Viva Voluptuous, has pledged to take an active role in accelerating gender parity.
The company has promised to ‘forge positive visibility of women’ as part of the Press for Progress campaign for International Women’s Day on March 8.
The UK-based online company, founded and directed by business woman Liz Willis, will identify ways to make women more visible as part of its campaign to promote sexy and supportive lingerie and swimwear and extend opportunities to women first as part of its workforce.
It aims to empower more women to become spokespeople for the brand and to show its support to those currently in positions of power who are trying to facilitate change.
Willis said: “We are thrilled to be adding our voice and support to the vitally important #pressforprogress campaign in the lead up to International Women’s Day. In light of the recent #MeToo campaign and other empowering feminist movements it’s a good time to ensure that we are doing all we can to extend every opportunity to help our fellow females succeed, and to eliminate the gap in gender equality that still exists in society today.”
The brand, which is in the process of fundraising, launched its first 30-day crowdfunding campaign last week (Tuesday 27 Feb) via the Kickstarter website, with the goal of raising £5,000 towards developing a new exciting swimwear range for plus-size women.