Viva Voluptuous, the fuller-figure lingerie brand modelled by Gogglebox star Sandra Martin, will launch online next month.
Sandra, who appears on the Channel 4 show alongside her best friend Sandy Channer, posted snaps of herself on social media wearing a red babydoll for a test shoot for the lingerie brand in May.
And now Viva Voluptuous is preparing to launch its first online shop, with plans to open high street stores in 2017.
The brand will also present its debut collection on the opening night of the Liverpool Fashion Week in October.
The collection, available in sizes 16-30 and cup sizes 36D and above, is handmade in the UK using lace, soft satins and chiffons.
Viva Voluptuous founder Liz Willis said: “Plus-size women regularly express frustration when buying boudoir lingerie. High street retailers often take a size 8 design and add more fabric to get a size 18.
“Voluptuous ladies have as much right to look and feel sexy and gorgeous as someone who is size 8. Our range is designed specifically and exclusively for these women and absolutely fills that gap.”