Brazilian shapewear specialist Plié is offering its European customer base the opportunity to buy direct from Plié HQ in Sao Paulo, Brazil.
As well as the attraction of FOB prices and short lead times, the move by Plié represents a renewed effort to grow in all European territories simultaneously.
The European distributor, Pearce Ltd in Shrewsbury, UK will continue to hold stock and act as marketing and media executive, as well as sales co-ordinator.
Pearce Ltd founder John Pearce said: “We’re very excited about the take up on Plié in so many countries and we want to give all our EU customers the best possible price and fastest possible delivery.”
Plié currently sells across all EU countries, having launched from the UK base in 2005.
Pearce added: “We have more than 600 customers all over the world but Europe has been a very strong region and despite recent market conditions, it is still the most advanced market for shapewear.”
Plié is hoping to achieve a price reduction of up to 25 percent on some of the best selling items, representing more margin for the retailer and, in some cases, a lower price to consumers.