Playtex taps Linda Barker as new ambassador

Following her appearance on ITV’s diving reality show Splash!, the lingerie brand Playtex has signed Linda Barker as a brand ambassador.

The TV personality and interior designer will take part in a forthcoming campaign for the lingerie brand, which targets women over 50.

Marica Carleschi, marketing manager for Playtex, said: “When we chose Linda, we knew she was the perfect fit for the Playtex brand, as someone in her fifties who truly embodies looking and feeling fabulous.

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"With insatiable confidence, Linda will act as an ambassador for the brand, helping us with an exciting upcoming campaign, designed to celebrate our Playtex women later this year – so watch this space."

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