Playtex launches everyday bras in alpha sizes

US brand Playtex said it has designed a new range of bras to meet the fit and support needs of daily activities, from working to walking.

The Playtex Play collection features five styles made with an All Day Dry fabric design and the PlaytexTruSupport system, which helps reduce bounce.

The brands said the bras, made in alpha sizes, could replace 19 traditional cup-and-band bra sizes ranging from 36B to 44D.

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Playtex vice president Vicki Seawright said: "Women trust Playtex bras for stylish support, and this new collection provides active women a non-sports bra solution that meets their daily needs for a comfortably fitting bra.”

“The five Playtex Play bra styles are designed to move with her, providing the coverage, shaping and support she needs to conquer her day. Women also love the comfort and fit that simple alpha-sized bras provide.”

The collection features non-wired and underwire bras made with lightly-padded cups. One design features a zip front.



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