Playful Promises unveils mischievous campaign

London-based lingerie brand Playful Promises has launched a Valentine’s campaign inspired by classic romantic novels.

The label has released a series of videos under the campaign title ‘The Product of a Mischievous Mind’ in which lingerie-clad models read passages from books such as Jane Austen’s Sense and Sensibility and Elizabeth Gaskell’s Cranford.

Scroll down for video

Story continues below

Read today, these quotes take on risqué and suggestive meanings.

The campaign has launched with a range of print ads running in fashion magazine, Look, which use typographic trickery to represent the female form

The work was created in collaboration with Publicis London. 

The Product of a Mischievous Mind – Give Her The Pleasure from Playful Promises on Vimeo.



Related posts