London-based lingerie brand Playful Promises has launched a Valentine’s campaign inspired by classic romantic novels.
The label has released a series of videos under the campaign title ‘The Product of a Mischievous Mind’ in which lingerie-clad models read passages from books such as Jane Austen’s Sense and Sensibility and Elizabeth Gaskell’s Cranford.
Scroll down for video
Read today, these quotes take on risqué and suggestive meanings.
The campaign has launched with a range of print ads running in fashion magazine, Look, which use typographic trickery to represent the female form
The work was created in collaboration with Publicis London.