Playful Promises unveils mischievous campaign

London-based lingerie brand Playful Promises has launched a Valentine’s campaign inspired by classic romantic novels.

The label has released a series of videos under the campaign title ‘The Product of a Mischievous Mind’ in which lingerie-clad models read passages from books such as Jane Austen’s Sense and Sensibility and Elizabeth Gaskell’s Cranford.

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Read today, these quotes take on risqué and suggestive meanings.

The campaign has launched with a range of print ads running in fashion magazine, Look, which use typographic trickery to represent the female form

The work was created in collaboration with Publicis London. 

The Product of a Mischievous Mind – Give Her The Pleasure from Playful Promises on Vimeo.

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