London-based lingerie label Playful Promises has announced a rebranding and the launch of a new diffusion line for AW15.
The brand has this month launched a new logo, refreshed its website and revamped its social media pages.
The rebranding will compliment new product areas for the brand, steering new styles away from the original frilly corset design, to reflect a ‘grown up’ phase for the business, Playful Promises said.
Playful Promises’ new diffusion line, named Peek & Beau, is aimed at a younger audience and has a lower price point.
This latest offering will aim to take the quirky aesthetic of the mainline collection up a notch, with styles including open-cup and long-line bras and tasselled sets.