British independent brand Playful Promises has launched a new lingerie collection developed in collaboration with renowned US fashion blogger and plus size swimwear designer Gabi Fresh.
The London-based designer said the partnership is a natural next step for the business, which prides itself on making sexy, fashionable lingerie for all body types, following the successful launch of its Curve collection in 2016.
Gabi made a name for herself in 2012 after igniting a viral craze with her ‘fatkini’ shoot, which led to a design partnership with Swimsuitsforall, where she designed five capsule collections.
She has also partnered as an ambassador with top global brands including Lane Bryant, Simply Be, ASOS, Target and Dove.
In new images released this week, Gabi models the new lingerie collection, which includes a fishnet lingerie set, black satin pyjamas and a black balconette bra featuring a detachable harness.
Commenting on the new partnership, Gabi said: “As a plus size woman with a 38HH bust, finding stylish, supportive and sexy lingerie options has always been an issue for me. So often people my size are left with boring beige options, and I’m honoured to help change that.
“Body positivity is a core part of my belief system and brand, and designing lingerie that makes women feel good in their skin is a natural progression for me after doing the same with my swimwear collections. I’m so excited to be working with Playful Promises! They’re a great partner because they take risks with design and truly stand apart from what is currently being offered in extended sizes.”
Playful Promises is independent lingerie and swimwear brand, which launched in the UK 12 years ago. The brand is known for offering playful, directional and affordable lingerie and swimwear in sizes 8-24, and bra sizes 28-42 B-G.