Playful Promises is trying the larger-cup market out for size by expanding one of its new bra ranges into F cups.
The flirty and frilly Lily collection, arriving in shops this month, will be available in 32A-F, 34A-F, and 36B-36-DD.
The brand said on its website that the more E and F cups it sells, the more likely it is that these sizes will become “permanent sizing”, and the more likely it is that it can “work towards extending its size range further”.
Fans of Playful Promises have continually voiced their desires for larger cup sizes, but the brand says that meeting these demands is “quite a financial undertaking” for an independent company.
“Larger cup sizes require different and more expensive fabric and components in order to provide extra support. The new bra sizes also feature different patterns and construction, which is key when moving into a different size range," the company said.
The Lily range features one full cup balconette and a quarter cup with matching nipple pasties. The collection comprises black satin with frills and bows, and the bras can be mixes and matched with a choice of brief, thong or ouvert brief.