Playful Promises will expand its lingerie offering in the New Year with a new fuller bust collection, increasing its size range from a UK G cup to a UK H.
The new campaign, set to launch in January, was shot by celebrated fashion photographer Tim Bret-Day, known for his work with Harvey Nichols, Agent Provocateur and Mercedes.
The fuller bust collection is made up of bras and briefs made of sheer mesh, satin and lace, featuring strapping and cut-out details.
Wholesale prices begin at £12 for bras and £8 for briefs.
Founded by designer Emma Parker in 2004, Playful Promises has continued to develop as a business by pushing boundaries with its campaigns and collections, notably the recent Ageless beauty campaign featuring 60 plus year-old lingerie models.
And last month saw the brand unveil a plus size lingerie collection with US blogger Gabi Fresh.
The London-based designer said the partnership is a natural next step for the business, which prides itself on making sexy, fashionable lingerie for all body types, following the successful launch of its Curve collection in 2016.