Pistol Panties designs swimwear for Modcloth

British swimwear brand Pistol Panties has created a limited-edition collection for US online retailer ModCloth.

Featuring high waist shorts and halterneck swimsuits made with a mix of bold prints, the range evokes images of the curvaceous 1950s pin up with a psychedelic twist.

“We’ve done this real signature Pistol Panties range, but pared it down to a range that includes a very concentrated array of prints,” Pistol Panties designer and founder Deborah Fleming told Lingerie Insight.

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“We worked really closely with designers and buyers from Modcloth and we’ve created a collection that really suits their customer,” she added.

Pistol Panties was established in 2004 with a 1950’s pin-up girl as its muse. Remaining true to its roots, it still gains inspiration from vintage upholstery, dresses and magazines today.

The brand will celebrate its 10th anniversary this month.



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