British beachwear brand Pia Rossini is set to unveil a new design direction for SS17 at Moda Lingerie and Swimwear, which opens its doors next month.

The label is moving away from the traditional Pia Rossini Resort Wear and plunging into a cool new bohemian beachwear collection.

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“We are injecting both youthfulness and fun into this new collection while staying true to our core values of effortless styling,” said Debbie Shaw, creative director at Pia Rossini.

The new Pia Rossini beachwear offers a one-stop shop for next summer’s holiday essentials, including embellished sarongs, summer dresses and kimonos.

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It will also present a range of hats at Moda, which will take place at the Birmingham NEC from August 7-9.

“At Pia we are all about wearable fashion and fun. We are known for great accessories inspired by global travel and this season we have mixed up colours and embellishments with bead details and clashing prints,” added Shaw.

Pia Rossini is a family-run business and the recent rebrand has been the result of the second generation coming into play.
This September will see the launch of Pia Rossini’s first consumer website and a new logo.