PHAX Swimwear goes back to its routes

Maria Bonita by PHAX is rebranding back to PHAX Swimwear as part of its global marketing strategy.

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Directors of the Colombian brand decided that after trialling Maria Bonita for two years, “it was best to go back to their original routes”.

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PHAX has been an internationally recognised name for more than 40 years in the swim and beachwear industry.

The name alteration will start from the new high summer collection delivered in April. The range of swimwear, cover-ups and beachwear will feature flirty prints, bright solids, laser details and embellishments.

Click play for a behind-the-scenes look at PHAX Swimwear’s high summer photoshoot.

 

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