PHAX makes John Lewis debut

Colombian swimwear brand Phax has added John Lewis to its growing list of stockists.

The 2015 Kinabalu Sunrise collection has launched in the retailer’s Oxford Street and Liverpool stores, as well as online.

John Lewis chose a colourful collection of bikinis and swimsuits from the Colour mix, Conga, Hustle and Bossa Nova ranges and merchandised them with co-ordinating cover ups.

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Sophia Pizzey, sales executive for Elite Swim, the UK distributor for PHAX, said: “It’s a real honour to be stocked in John Lewis and extremely rewarding to see the collections displayed so beautifully in the stores with the staff getting such a positive response from the general public.

“The collection is so colourful it makes quite the impact when you walk into the swimwear department.”

PHAX also made its debut in Hoopers of Tunbridge Wells and Jarrolds of Norwich this season.

The brand’s 2016 Octolivu Beach collection will show at Mode City, Paris, the London Swimwear Show and the Miami SwimShow.

Elite Swim will also be making appointments with buyers on the road and in its London showroom.



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