Supermodel Petra Nemcova has been announced as the new face and body of Ultimo.
The Czech model and philanthropist will front the brand’s forthcoming SS15 campaign.
Ultimo founder Michelle Mone said: “I’m thrilled to announce that Petra is the new face and body of Ultimo. She is a supermodel who has international success, and – once you see the new campaign images – it’s easy to understand why. We’re delighted to have her representing Ultimo.”
Nemcova will star in Ultimo’s upcoming photoshoots, showcasing new fashion lines and innovative solutions.
Commenting on her new role, she said: “I’m thrilled to be the new face of Ultimo, following in the footsteps of so many beautiful women. I adore Ultimo lingerie – it feels amazing on the skin and is incredibly stylish and seductive.”
Ultimo was named the UK’s Favourite British Designer at the 2014 UK Lingerie Awards last week.