Petits Bisous to launch own brand line

Chelsea lingerie boutique Petits Bisous is set to launch its first own-branded collection.

Inspired by the golden era of Hollywood, the luxury retailer has created a line of bras, briefs and bodies using Italian embroideries, Charmeuse Lycra and Teseo Silk.

Manufactured in Italy, each piece is named after a leading actress who ruled the big screen between 1939 and 1950, including Audrey Hepburn, Vivien Leigh and Ginger Rogers.

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Speaking of her decision to develop her own collection, Petits Bisous founder Esther Fieldgrass said, “The Petits Bisous own collection was developed as a way to embody the Petits Bisous brand values we have been building for over a year now. When women leave our boutique hopefully they emerge feeling confident, sexy and ready to thrill their lovers with their new lingerie.

“The own label collection took some of our customers favourite silhouettes and was developed from there, building in new shapes and trend-led colourways, but always keeping in mind how desirable and exclusive we want our clients to feel in their new lingerie.”

The new range will be available from September on Petitsbisous.com and in the Kings Road boutique.

Bras will retail from £48 and the price of briefs will start from £26.

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