Petits Bisous launches personal styling app

Luxury lingerie boutique Petits Bisous has launched a bespoke personal styling services app, Petits Bisous VIP.

With the new app, the retailer is now able to offer VIP styling experiences to clients both in and outside of its Chelsea boutique.

Powered by ShopChat Private Label, the app also enables Petits Bisous to send customers personalised mood boards, update them on collection launches and process their orders.

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ShopChat is a hybrid of Pinterest, Whatsapp and shop featuring more than 100 retailers, including Farfech, Liberty, John Lewis, House of Holland and Reiss and LK Bennett.

It is a bespoke marketing channel to help luxury fashion retailers develop relationships with their highest spending, most valued clients.

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