Flamboyant businessman Peter Stringfellow has found a new venture outside the strip club scene – selling lingerie.

The tycoon will launch his Stringfellows Collection online in time for Christmas and is even considering opening a boutique in Central London, which will bring together garments by different designers.

“People have seen the value of branding. Up until now, I haven’t really used Stringfellows as a brand name, so now I’m going to do that,” he told the London Evening Standard.

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Stringfellow will close his largest gentleman’s club, Angels in Soho, next week, though he has also said he plans to open a nationwide chain of new “glamour bars” and a casino.