Perfection flies into Claire's Accessories

Lingerie solutions business Perfection Beauty Brands is going transatlantic after securing a contract with fashion accessories giant Claire’s.

The UK-based bra and shoe accessory manufacturer will be supplying products to 1,400 Claire’s Accessory stores across Europe and 388 Icing stores across the USA, Canada and Puerto Rico.

Both retailers will sell a variety of bra accessories, allowing Perfection to target a new customer base.

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Claire’s Accessories, which has a presence in 46 countries throughout Europe, will stock push-up pads, bra straps, fashion tape and secret straps.

The Icing brand targets independent, fashion conscious, 18-35 year olds and will be stocking the push-up pads, bra straps, racer back clips and silicone nipple covers.

Keith Mucklow, co-director at Perfection said: “This new contract represents an exciting and significant step forward in developing the Perfection brand in both the European and North American markets. Both Claire’s and Icing are accessory brands which tap into our target customer base and we believe this is going to be the first in many successful overseas opportunities, allowing us to branch out into the accessory market worldwide.”

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