Paz de la Huerta is new face of Agent Provocateur

Actress Paz de la Huerta has been announced as the new face of Agent Provocateur’s AW11 campaign.

De la Huerta, who stars as Lucy Danziger in HBO’s Boardwalk Empire, will be appearing in a series of short films, showcasing the brand’s latest range.

The clips carry the tagline ‘Always Remember Your Agent Provocateurs’ and were the work of Swedish, award winning director Johan Renck,  who has collaborated with the likes of Nike, Levi’s, Mercedes, Dom Perignon, and H&M.

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On selcting de la Huerta, brand creative director Sarah Sholton said: “We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through.”

"She’s got an amazing body and she’s naturally very, very sexy."

Chief executive Garry Hogarth spoke exclusively to Lingerie Insight about the new campaign pics in June, 2011.

He said: “They are smouldering… The person we have picked is really spot-on for the brand, so hopefully everyone will be pleased and excited about it.”

According to Hogarth, after de la Huerta saw the first images, she announced that she was unsatisfied and requested that the images be re- shot. 

“They were hot!” he added. “I asked her what she had done differently and she told me ‘I was thinking of a naughty, sexual fantasy.’”

View the short films below:

Click here to read Lingerie Insight’s interview with Agent Provocateur chief executive Garry Hogarth.

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