Patricia Eve launches David Swimwear in the UK

Patricia Eve will be launching Italian brand David Swimwear in the UK, in time for the SS13 season.

The official debut will take place at the LondonSwimShow, this July.

David Swimwear is part of Italian swimwear group AFS International, whose brands also include David Man, Iconique, Vacanze Italiane and AquaWear. Patricia Eve will also be representing Iconique in the UK.

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Since its inception in 1952, AFS International has sold over 40 million pieces in 62 countries.

David Swimwear’s beachwear collection is created to flatter the female form. It encompasses bikinis, one-piece swimsuits and summer wear specially designed to enhance curves

An AFS International source said: “We have chosen Patricia Eve Ltd to represent us in the UK and we are confident that with David and Iconique’s unique style, and Patricia Eve’s network, we can do very well in the UK market.

“We have done an analysis of the UK market and we think that there is a real lack of options for fashionable swimwear beyond the teen market… This is the first time we are approaching the UK market and we have high expectations.”

Traditionally, AFS International’s main markets have been in Southern Europe, including Italy, Spain and France, and to a lesser extent Eastern Europe.

However, in the last few years, the company has started expanding into the US, Canada and Northern Europe.

In Italy, AFS International has also started opening its own stores, called Bikiniworld. The idea is to develop an Italian chain of swimwear shops, which it could eventually take worldwide.

“Globally, we have the same ambition,” said the company source. “For our two brands, David and Vacanze Italiane, to become the point of reference in beachwear.”

Click here to view the SS13 collection.






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