Patricia Eve has appointed Mike Davies as its new sales manager for the North West. He brings over twenty years experience working in the lingerie industry, including a spell as UK sales manager at Triumph.
Intimate apparel is in his blood. His grandparents worked in the lace markets of Nottingham and his father worked for sewing thread firms, supplying a declining textile manufacturing industry. He says he “I grew up with black bin liners full of knickers in the corner of the lounge,” reveals Davies.
He will be responsible for selling Miraclesuit, Naomi & Nicole and Body Wrap brands into home shopping accounts and the North West territory.