British shape and swimwear distributor, Patricia Eve, is adding Canada’s best selling Body Wrap line to its portfolio.
Body Wrap is a line of seam-free undergarments for every woman that is already one of Britain’s best selling shapewear brands.
Patricia Eve has promised to lower the wholesale prices for Body Wrap as part of its acquisition strategy for the brand.
The new line broadens Particia Eve’s range, which already includes Miraclesuit Swim and shapewear, Miraclebody jeans, Naomi & Nicole and Cupid Fine shapewear.
Miraclesuit and Body Wrap are widely thought to be the top two selling shapewear brands in the UK.
“The addition of Body Wrap means that Patricia Eve can now include a seam free collection alongside its existing shapewear brands and will serve to complete the portfolio and satisfy the needs of all its customers,” said a company spokesperson.