Passionata celebrated 25 years in the lingerie industry this week with a birthday-inspired shoot starring four fans of the brand.
The fans – or Passionistas – became models for the day after winning a birthday competition advertised on Facebook.
The shoot features the girls in the Watts Gallery tea shop in Guildford Surrey, enjoying a birthday tea party.
The models are seen presenting a birthday cake, singing happy birthday to their friend and giving birthday presents.
The shoot finished with the girls releasing 25 Passionata balloons, which contain Passionata prizes worth up to £250, into the air.