Passionata celebrates 25th birthday at Moda

French lingerie brand, Passionata, marked its 25th birthday at Moda yesterday.

Retailers gathered to the brand’s stand to raise a glass in celebration and network with the design team after a day of trading at the show, which is taking place at NEC, Birmingham until tomorrow evening.

The launch of Passionata’s new larger cup sizes also generated a buzz at the show, which witnessed a quieter than usual first day, according to some exhibitors.

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The brand has introduced lines up to a French H cup – a UK FF cup – for SS15.




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