Passion arrives in the UK with Alterego

Polish erotic lingerie manufacturer ‘Passion’ has announced that it will be launching in the UK through exclusive distributor Alterego.

Passion has two collections. Passion Fee Your Senses is made from ‘high quality’ European fabrics and is manufactured in Poland. It incorporates lots of lace in transparent chemises, babydolls, and corsets.

A second collection of clubwear and sexy costumes also features, consisting of over 100 models in a variety of colours and sizes, up to size xxl/xxxl.

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Bassaya is Passion’s premium collection. Labelled as a different brand, this collection uses rich embroidery and ‘sumptious’ fabrics sourced from Paris and Milan. The new brand debuted on the market in January 2011 and sits between erotic wear and everyday lingerie. It includes corsets, bras, peignoirs and chemises.

Alterego managing director Diane Gordon-Freeman said: “We are very excited and very proud to be a Alteregopartner of Passion Lingerie. They have a superb range of products with some innovative designs. The products are beautifully made in Europe, and use European fabrics. Both collections will be winners, and the sizing – up to an xxxl is something we have been asked for on a daily basis.”

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