Mode City is shining the spotlight on Colombian lingerie and swimwear brands in Paris this weekend.
ProColombia, the government organisation for the promotion of non-traditional exports, foreign investment and international tourism, is leading the delegation of 24 Colombian brands that will present their SS18 collections during the event’s fashion shows.
Scroll down for a gallery of the exhibiting Colombian brands.
The aim is to attract global retailers and promote Colombia as ‘the best kept secret in the Americas’.
Colombia is largest exporter of lingerie in South America, according to Eurovet, the organiser behind Mode City.
Moreover, Colombia was the world’s third-largest exporter of control apparel in 2016, with sales reaching $45.1 million, a report by TradeMap found.
“The Colombian garment industry is competitive and very well positioned on the international market,” said ProColombia president Felipe Jaramillo.
“ProColombia has chosen Mode City to stimulate exports in this sector because it acts as a laboratory of trends and a meeting point for key buyers.”
Juliana Villegas, vice president of Exports at ProColombia will discuss the strengths and potentials of the Colombian textile industry at the trade show’s conference room at 11am tomorrow.