Parfait marks Women’s Equality Day with powerful campaign video

Lingerie brand Parfait has today unveiled a powerful campaign to honour Women’s Equality Day.

The #morepowHERful short film, which has launched on social media, aims to remind women everywhere that they are more powerful than they think.

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Parfait selected seven women out of hundreds to take part in the campaign and choose photos of women who they consider to be powerful.

Each participant was shown 20 images of a diverse group of women, including a teacher, a fire fighter, a fitness instructor, a mother, a politician and a college student.

What the participants didn’t know was that their own photo was also included among the 20 images.

Click play to see their reactions.



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