Paolita pursues expansion in Australia and US

Paolita has announced that it will be looking to grow its stockists in the upcoming year, through further expansion in the US and entry into the Australian market.

The luxury lingerie brand, which celebrated its first birthday yesterday with a pop up shop in central London, is currently stocked in the UK, Greece, Germany, France, Switzerland, Miami.

This year the brand will be attending London Fashion Week, Miami Swimshow, Mode City and Moda trade shows.

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Paolita managing director Joseph Bachman said: “We are looking at Australia and we are looking for further expansion in the US – that is one of the reasons why we are doing the Miami Swimshow.

“In five years time, we would like to have a presence in the major in the US and areas such as Florida. We want to have places like Australia and the Mediterranean covered."

He added: “We would want to have four times the stockists that we have now and also, maybe, one or two boutiques of our own.”

Paolita will also be moving into a new studio on May 27. The space will feature a showroom for buyers and press, and will also incorporate an area upstairs where people can buy directly from designer Anna Paola.

The brand also hopes to hold a series of events at the venue, which is situated behind Marble Arch Tube on 2 Seymour Place.

Bachman added: “Not only will we have an online boutique, but this will now allow people to come in and meet us personally and try on our swimwear…. I think it will enable us build a closer relationship with our customers.”

Click here to view Paolita’s SS12 collection.

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