Panty bar to open in Selfridges' Body Studio

More details have emerged about the highly-anticipated Body Studio set to open in Selfridges in April.

Lingerie Insight has learned that the Studio will feature a Panty Bar dedicated to all things knickers.

American brand Hanky Panky will feature in the Panty Bar alongside four other brands, which are yet to be named.

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Hanky Panky, which is distributed in the UK by Brand MRKT, is well-known for making comfortable thongs, panties, boyshorts and bralettes using colourful lace and organic cotton.

The 37,000ft2 Body Studio, set to open on the third floor of Selfridges’ flagship store on Oxford Street, will feature more than 100 intimate apparel brands, including Bordelle, Bluebella, Chantelle, Panache and Mimi Holliday.

Australian brand Silent Assembly will also launch into Selfridges for the first time when the Studio opens.



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