Panache wins Best Maternity Lingerie

Panache has been handed the title of Best Maternity Lingerie at the Pregnancy & Birth Bloom Awards 2012.

The umbrella company for brands Panache Superbra, Panache Swimwear, Panache Sport, Cleo, Atlantis and Masquerade, Panache beat off strong competition to win the category.

It took 23 percent of the total public vote for the competition, which uses real mothers to test maternity products.

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Runners up included Hotmilk at 21 percent, Emma-Jane at 20.2 percent, Cake Lingerie at 8.9 percent and Amoralia at seven percent.

Other category winners included John Frieda Frizz Ease Hair Serum for Best Haircare Product and Sanctuary Essential Facial Plus for Best Salon Treatment,

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