Panache to sponsor 2014 UK Lingerie Awards

Panache has become an official sponsor for the 2014 UK Lingerie Awards, Lingerie Insight has announced.

For the second year running, the British lingerie brand will sponsor the Department Store of the Year category at the event.

Jennie Field, head of marketing at Panache, said: "Panache is proud to be once again sponsoring the Department Store of the Year category at the 2014 Lingerie Awards.

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“It is wonderful to be part of such a prestigious event that recognises and celebrates the achievements of so many in the industry.”

Lingerie Insight sales executive Samuel Mullin commented on the partnership: “I am absolutely thrilled to welcome Panache as a sponsor for the UK Lingerie Awards.”

“The brand brings a huge amount of prestige to the event and I’m sure that our attendees will be delighted to hear about the collaboration,” he added.

The UK Lingerie Awards will take place on December 3 at the Freemasons’ Hall in London’s Covent Garden, where more than 500 industry professionals, celebrities and consumers will celebrate the achievements of the lingerie industry over the last year.

Enter now for your chance to win a number of prestigious accolades via the Awards’ website:

Brands and retailers have until 26 September to nominate themselves by downloading application forms via the Awards’ website.

To apply, entrants will be asked to send one application form, one submission pack and one sample of product per category entered. All entries need to be sent by post or courier (email applications will not be accepted).

For sponsorship opportunities, contact



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