Panache Lingerie took over the vitrines of Selfridges’ Oxford Street flagship over the weekend as the store continues its Body Studio launch celebrations.
The brand will display its SS16 collections, including the Andorra lace full-cup bra in bluebell and the Clara lace full-cup bra in black, in the window displays until May 25.
The Ardour moulded sweetheart bra in black and the Quinn balconnette bra in ink is also be on show.
Selfridges’ Body Studio is a 37,000ft2 space dedicated to lingerie, swimwear, activewear, hosiery and nightwear.
Inspired by the body, the new department will also integrate areas of wellbeing, from healthy eating and exercise to beauty.