Panache Lingerie has struck up a partnership, with UK breast cancer awareness charity CoppaFeel!, an organisation dedicated to educating people on the importance of checking their breasts regularly and knowing the signs and symptoms of breast cancer.
The brand will be donating a percentage of the sales from its new, pink Panache Sports bra to the CoppaFeel! cause.
The Panache Sports bra has outsold its planned sales by 200 percent, with the introduction of new colour ways helping to keep the product fresh in people’s minds since its launch in October 2011
Panache Lingerie was inspired to get involved with the charity after marketing manager Steve
Hazlehurst saw CoppaFeel! founder Kristin Hallenga’s story on The Pride of Britain Awards show.
Hazlehurst said: “Kris’ story really moved us as a company. Kris was so young when she discovered she had breast cancer. We’ve seen the amazing work the charity have done over the past couple of years and really wanted to help in some way.”
Panache Lingerie plan to donate to a specific project named ‘The Boobettes,’ who are a group of young women who have all been affected by breast cancer through having the disease, undergoing treatment or even just a breast cancer scare.
These young women act as ambassadors for CoppaFeel! and visit schools, colleges, youth centres, events and offices to educate the masses about the importance of getting to know their boobs.
Maren from CoppaFeel! said: “We’re very happy to be working with Panache on the launch of their lovely new pink sports bra! Donations made from the sale of each bra will enable our inspiring Boobettes the UK to further spread our life-saving message amongst young people.
“We also hope that the bras will act as a good reminder to those buying them to check their boobs regularly cancer, know what their boobs look and feel like normally, check their boobs regularly.”